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Rethinking the patient cataract surgery experience

Nearly 4 million cataract procedures are performed annually every year in North America. However, cataract surgery and treatment are routine encounters for the medical professionals involved in the practice. For a patient, it is a complicated and unpleasant problem. It impacts their overall perception of the surgeons spending enough time with them. This gap between the experience widens with the fact that patients have to go through multiple layers of medical professionals until they get the treatment done and get their perfect eyesight back. This is where patient education becomes a vital part of overall patient satisfaction.

We partnered up with the founders, who are veterans in medical management, to help their mission to narrow this experience gap. This is by designing a comprehensive HIPAA-compliant platform that all the parties involved can use and provide more significant benefits to medical professionals and patients.The project started with a strategic vision for the experience and finished by delivering an all-encompassing offering, including strategy, branding, UI/UX, and a design system for continuous development.

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